So you're wondering why your product isn't selling, but you just can't figure it out. Maybe you would benefit from eliciting an emotional response toward your product. Emoticom will do just that. Using the latest in psychological research to turn your customers into Empathics long term buyers. If you have tried everything to sell your product and it just isn't working the way you had hoped, perhaps you should give Emoticom a listen, and the opportunity to help you make your product succeed. Following is the press release from Emoticom.

Emoticom today announced the introduction of AppliedEmpathics—-an innovative marketing communications method using the latest psychological research to increase consumer response. Following the four stages of empathy outlined by psychologists and clinical researchers, AppliedEmpathics uncovers the key emotional markers associated with a product, service or institution, creates an empathic brand or “face” that people recognize immediately and find emotionally appealing, and then uses direct marketing techniques to “talk” empathically with customers in ways that engender positive feeling-states and long-term brand loyalty.

US foodmaker Kraft announced thier decision today to stop advertising thier junkfood products. This comes as a relief to many health food advocates, while delivering a devastating blow to the snack loving populace. This is however one of the brightest marketing moves in recent history.

Kraft gets away with it! Imagine, announce that you will no longer be advertising for a product, and you get more tv and radio advertisment time than you could have paid for in the last decade. Not to bad, but thier ingenuity runs deeper than that.